The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Cheil Worldwide
Client
Title
Category
Award
Points
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Best of Gaming
Points: 90.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 45.00
The Battle Inside
Agency: Cheil / Spain
Client: CRIS contra el Cáncer
Category: Online & Mobile
Points: 9.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Digital & Online / Websites & Mobile
Points: 9.00
SLOW ROAD
Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client: JEJU TRAVEL ORGANIZATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.00
The People’s Prototype
Agency: Cheil China / Beijing
Client: Volkswagen
Category: Experimental / Internal Projects / R&D
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Integrated Digital & Physical Product / Promotional
Points: 3.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming / Computer & Console
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: UX / UI / User Experience / CX / DX
Points: 3.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Online & Mobile
Points: 3.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Ecommerce
Points: 3.00
adidas Originals x ESPN Top Ten Hi 1979 Drop
Agency: Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client: adidas Originals
Category: Packaging / Specialty
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Use of Technology
Points: 3.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Games / Gaming
Points: 3.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
CRIS contra el Cáncer
Title:
The Battle Inside
Category:
Online & Mobile
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
JEJU TRAVEL ORGANIZATION
Title:
SLOW ROAD
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Volkswagen
Title:
The People’s Prototype
Category:
Experimental / Internal Projects / R&D
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
UX / UI / User Experience / CX / DX
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
adidas Originals
Title:
adidas Originals x ESPN Top Ten Hi 1979 Drop
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.00